Seremoni is a new philosophy and standard for the very best fish.
- Adapting the ancient artisanal technique of ike-jime to empower American fishermen to make the most of wild-caught American fish for American consumers.
- Live caught and humanely harvested within moments of being taken out of the water.
- Bled and chilled.
- Reducing waste because each fish is consistently handled with care and has extended shelf life.
- Delivered directly to our processing facilities to create the shortest path between point of catch and point of purchase.
- In-package temperature monitoring.
- Gel and dry ice packed with a special barrier to keep fish cold but never frozen.
- The industry’s first direct and fully traceable chain of custody. You’re a QR code away from knowing where your fish came from and the pleasant surprise of seeing how few places it’s been along the way.
- The end result. Delicious taste with the coveted flavors and unmistakable texture that top chefs prize.
- We call it Seremoni Grade.
Trap Caught in Morro Bay, CA
Get to know the trap fisherman that caught your black cod.
Bill Blue, left, and his son, Scott, standing with their boat the Brita Michelle, are fishermen in Morro Bay.
Bill Blue has fished for 40 years out of Morro Bay, and his career is far from over. The 58-year-old Morro Bay resident and owner of the Brita Michelle docks along the Embarcadero near Beach Street and makes his living catching Dungeness crab and black cod.
I love being out on the water,” Blue said. “We get the view every day that people love when they’re just sitting and watching the ocean from the shore. We see dolphins, whales, and I’ve even seen great white sharks foraging on sea lions.” Though the local fishing industry — which Blue estimates consists of about 50 commercial fishermen — has declined in recent years, Blue has experienced some of his most profitable years ever of late, fishing with the help of his 27-year-old son, Scott.
Fishing in local waters, as well as up the coast near San Francisco, Blue has seen it all at sea.
As a young fisherman, he was rescued by another boat before a vessel he was fishing off of sank. Blue has withstood waves as tall as buildings and stayed up in the black of night to make sure massive shipping vessels didn’t crush his 45-footer.
Blue loves the independence of being his own boss, despite the challenges of modern fishing. “I love the freedom of making decisions,” Blue said. “If a mistake happens, I know I made the wrong decision. If we do well, somebody else doesn’t take the credit.” Bill said he loves his profession and plans to fish commercially for at least another 10 years.
Line Caught in Port of Chinook, WA
Get to know the longline fisherman that caught your black cod.
Rob Greenfield (right) standing with a crewmember on board their Chinook, WA based fishing vessel F/V Remembrance.
Rob Greenfield has fished most of his life out of Chinook, Washington, a port town located in the beautiful settings of the Pacific Northwest where the Columbia River meets the Pacific Ocean. Growing up there, he followed in his father’s footsteps. “I prefer fishing over other jobs because it’s a way of life that I love. I’ve always had a passion for the outdoors and feel very fortunate to be able to make a living from fishing,” Rob said.
While fishing these waters is often under tough conditions, Rob and his crew battle the elements to land a variety of groundfish species year-round including black cod, ling cod, rockfish, thornyheads and more. Rob says that fishing for groundfish has actually gotten better over the years since he started fishing, which he attributes to improved harvest management and less trawler bycatch in the Northwest fishery.
When asked about his favorite species that he catches, he said “I feel like black cod are under-appreciated. It’s the best tasting fish there is in my opinion. Its rich buttery flavor is second to none!” With that in mind, we’re certainly grateful for his efforts and tend to agree! Rob brings that Washington charm to the way he treats people and the hard work he puts in day in and day out.
Trap Caught off Martha’s Vineyard in Menemsha, MA
Get to know the fisherman who caught your black sea bass.
Nick (right) on his boat, Litle Feet, with Saif, Seremoni Founder/CEO, off the coast of Martha’s Vineyard.
Nick's journey into fishing began at the age of 16 when he went out fishing on the water with a childhood friend. Though his family had a history of working on the sea —his dad was a ferry captain— Nick was the first to take up fishing. He spent five years on big offshore boats catching sea scallops, but after having two kids, Nick decided to start his own operation closer to home. His passion for fishing deepened in 2015 when he took a class with the Cape Cod Fishermen’s Association, where he learned about Ike Jime from a fisherman visiting from England. That experience ignited an obsession with fishing and providing the best quality product to his customers.
Nick’s typical day starts around 3 a.m., heading out for sea with Walter, his trusty crewmate. Nick and Walter sail out from Menemsha on Martha’s Vineyard up to 25 miles offshore. They fish Black Sea Bass, Scup, Trigger Fish, and Lobster – all caught using traps. Nick loves seeing his catch make its way to top restaurants around the East Coast, and his favorite species to catch is Black Sea Bass, admiring their vibrant purple bodies when pulling out of the ocean.
Nick spends about 12 hours on the water everytime they go out to fish. Despite the long hours and hard work, Nick loves being on the water. When asked his favorite thing about fishing, his answer is simple, “The sunrises. I get to see 150 sunrises a year when most people don’t get to see one.” Fishing is both a livelihood and a deep connection to nature for Nick, and he can’t wait to catch tomorrow’s sunrise!